Discipline Photography, Art Direction, Content Creation
Time Frame 2015 - 2021
Overview
I've been working with the brand Ralph Behk since Fall 2015, together we've created lookbook spreads, social campaigns, website, and various other promotional assets.
Postcards
Business Cards
Pitch Deck
Look Book
Instagram Feed Refresh
Instagram is the primary engagement platform for the brand, at the end of 2020 the feed underwent an major overhaul where much more consideration went into the aesthetics, freequency of posting, and flow of images went under way. The end result was much more cohesive.
Old Feed
Revised Feed
Old Feed
• Inconsistent in tonality
• Too many text posts announcing MTM travel dates, using the same image as the background of the post repetitively, boring the followers.
• Images repeated throughout the feed
Revised Feed
• As you shift from one season to the next the color theme adjusts to match.
Fall/Winter = dark browns
Spring / Summer = beige & blue
• The editorial / lookbook images are alternated with location, interior, & detail posts to add to the luxurious lifestyle themes that define the brand.
Retouching
Thank You