Discipline Photography, Motion, Video, Retouching, & Special Projects
Time Frame 08.2023 – PRESENT
OVERVIEW
Oscar de la Renta is a luxury American fashion brand known for its elegant, sophisticated designs, especially in evening wear & bridal. I have worked full-time in-house as the Creative Manager & Motion Graphics Designer, with the privilege of working on high-profile visual projects representing the brand.
MOTION DESIGN
CAMPAIGNS
RETOUCHING
Pre-Fall 2024, Documentary
THE FILM
From day one of working with the brand, we began with a very special project: a start-to-finish capture of the creative process behind the Pre-Fall 2024 collection.
The release of the project culminated in an episodic series on YouTube, along with vignetted cut-downs of key moments from the film for social media.
IN-HOUSE CAMPAIGNS
PHOTOGRAPHY
By creating cost-effective, evergreen assets in-house with unlimited usage rights, I strategically highlight key products like handbags and jewelry to elevate the brand, while seasonal visuals and limited-edition content boost visibility, exclusivity, and long-term engagement across platforms.
Valentines 2024
Holiday 2024
Signature Handbag 2025
POP-UPS
360 Assets
Fast execution of custom branded assets for exclusive pop-up events enhanced brand agility, created immersive experiences, and generated buzz through differentiated, shareable content, expanding market visibility and reinforcing the luxury lifestyle.
Mother's Day 2024
Sage & Madison 2024
Miracle on Madison 2024
BTS Content
Photo & Video
Core content for the ODLR brand is centered around the handmade craftsmanship of embroidery and beading. In the heart of the Atelier, I capture & edit both photo and motion BTS content for major collections and VIP custom pieces, sharing the process with our community on social media.
Thank You!
Thank you for taking the time to look through my work with Oscar de la Renta.
Emma Canfield | Email