Discipline UI/ UX, Graphic Design, Promotional Assets
Time Frame 2014 - 2023
OVERVIEW
The Bryan Bantry Agency is a Talent Agency which has represented artists from photographers to beauty, hair & makeup, since the late 1970s. Beginning full-time as Photo Editor and Portfolio Manager, I worked in-house, and continued supporting the agency while working on my MFA at RIT. Since graduating, I've been brought back in on a freelance basis to continue to help the brand build design and promotional assets, and edit artist portfolios.
Promotional Assets
UX Design
EMAIL ATTACHMENTS
CLIENT REACH-OUT
To maintain contact with clients I have also created a system of email attachments that the agents now use routinely for client outreach to bring in more work for their artists.
PROMO VIDEO
ANNOUNCEMENTS
To attract attention to new artists the agency is representing, I created a system of videos to showcase these new talents. The videos are posted on social media, and have performed much better than our previous strategy of simply adding a selection of still photos to social platforms.
EMAIL CAMPAIGNS
MOTION IS KEY
Today all promotional work needs to incorporate motion to hold the audience's attention. By rotating through multiple sets of images in these e-blasts, the client is exposed to a greater amount of content while simultaneously becoming more actively engaged with the artist’s work.
DEPARTMENT PAGES
REDESIGN TO MODERNIZE
In addition to a re-brand and overall modernization of the agency website, the department page artist thumbails needed significant reworking.
Since the name of the artist had been added over top of the image using image editing software rather than in the website structure itself, the text wasn't consistent, and it was also not accessible for sreen readers.
The solution was to place the aritst's name under each of their identifying images, with the added benefit of being able to zoom in when the user hovers over the profile picture.
BACKSTAGE MOMENTS
BEHIND THE SCENES
For over seven years, I have been documenting Bryan Bantry's beauty artists behind the scenes at NYFW. Among all the chaos and candid moments, it's produced some strong work.
More recently I have also been shooting video content to create more dynamic BTS edits for Instagram Reels for the artists.
Thank You!
Thank you for taking the time to look through my work with Bryan Bantry Agency.
Emma Canfield | Email